A small business web development company can do many things for a business.
Fact is, a small business web development company is not in advertising or marketing, but in the business of sales process optimization. One of the way of doing this is with a auto-responder capture systems.
In particular here are some tips on how to use the auto-responder capture systems
1. Establish the number of people that walk into your business every day.
In most small businesses they have somewhere between 50 and 1,000 people
entering their premises every day
If you captured the contact details of just 20% of those highly targeted prospects that would be 10 to 200 prospects added to your email list every day.
Or 70 to 1,400 a week. Or an astonishing 300 to 6,000 highly targeted prospects a month.
You can do this by offering a small incentive in exchange for their name and email address. The profits from the email will far out weight the cost of the small "gift".
2. As above expand the numbers out to weeks and months to show how impressive they
really are. Check to see what percentage of his walk ins are repeats so you can make the figures as accurate as possible.
And when I call them highly targeted I really mean it.
These are people who've been motivated enough to get out of their homes and drive, walk, cycle or take public transport to visit a business. They've chosen to go inside for a business.
These are people with money
And they'll spend that money if you just make them an offer that appeals to them.
You can turn this immensely valuable gold mine of prospects and clients into real sales and profits using an auto-responder capture system.
If you collected contact details for 3 months
that's an email list of 900 to 18,000
A business owner can turn that massive email list into real sales and profits.
If you send just 1,000 targeted prospects an email with a well thought out offer of a highly targeted product or service you are going to make sales.
Realistically you could expect $500 to $2,500 in sales depending on the quality of the list.
If you sent 5,000 highly targeted prospects a highly targeted offer you could expect to make $2,500 to $12,500 in sales.
And you could be sending out emails like this every week!
You can keep emailing your growing prospect list over and over so the potential value to them over the course of 6-12 months or longer is huge.
This can be done for a very reasonable fee. Using a autoresponder capture system.
Friday, September 5, 2008
Tuesday, August 12, 2008
SEO Web Site Development
There is no point in building a website if no one comes. A website with no visitors is like winking at a girl in the dark. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. So when you build a website, think about doing it with seo web site development in mind. You will be able to rank easily in search engines and obtain more visitors.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. This is why seo web site development is so important.
That is the simple answer, but believe me there is a whole lot more to seo web site development than that.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it. This is why seo web site development is so important.
That is the simple answer, but believe me there is a whole lot more to seo web site development than that.
If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.
Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.
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